My agent asked me:
Gary – how come for you – all houses also can sell?
Did you ever meet any house that you thought was really, really difficult to sell?
This really got me thinking.
Of cos there are cases I handled that took longer to sell.
Some are cases which I don’t mind taking a long time cos I know it will benefit owner by waiting.
Some cases, I really want to sell fast but no buyer come along 😅😅😅
But I think most important in selling a property is the mindset.
How positive are you looking at the unit?
Example: A Renovated Unit
Negative mindset: who will want to buy your 5 years old renovation?
Positive mindset: For buyer who are rushing to move in and no time to renovate.
Or suitable for someone that hate to make decisions for renovation
Example: A Unit that needs Renovation
Negative mindset: So run down how to sell? Who will buy?
Positive mindset: Ideal for people who love to create their own home. Let me Negotiate a better price for buyer to get you some subsidies for the renovation.
Example: A 99 years LH condo surrounded by Freehold apartments
Negative mindset: Who will buy 99 years here? All want FH.
Positive mindset: Why settle for smaller apartment with no facilities – when you can pay same price or even cheaper for a condo with full facilities?
Unless you want to buy and stay 30 years? If not who cares whether 99 years or FH?
There is always a silver lining in every case but we must know where to look and attract the correct people.
Learn to say the correct things to influence the viewer to see things from your positive perspective too.
And I think my job is to always let my agent see things from another perspective to make sure we always look at the situation from the bright side.
And they will become more confident doing their marketing.
If you are currently marketing anything that you feel is a bit challenging – spend sometime to look at the positive side of the picture.
Maybe it will help you in your next viewing.
